How to Make a Fashion Blog Stand Out From A Crowd

There are a lot of  fashion blogs already out there on othe internet, and most of my students ask me    "How Do I Stand Out From All The Other Bloggers?"   Everyone and their mom, knows how to create a blog, but many of them have no clue how to market their blog to others.

Allow me to share with you 4 tips on how to make your fashion blog stand out from a crowd.

1. Be Awsome with Instagram: As the creator of your fashion blog and personal brand, Instagram  is a powerful way to connect with your readers.

2. Pin Your Heart Out:  Pinterest is a creative way to drive traffic to your site. Upload images that tell a story and intrigue the viewer to click and then direct them to your site.

3. Look for a Fashion Muse:  If you are anything like me - You like viewing the best of the best. Look for inspiration to jump start your fashion blogging efforts.

4. It's all in the Words:  Take a deep look into SEO. What's is SEO? It's Search Engine Optimization. Still doesn't make sense??? Then you for sure need to read up on how to use it to make your blog stand out.


Discover How You Can Use the Power of Personal Branding To Set
Yourself Apart From the Crowd
with your FREE Copy of
Market Yourself Success Kit

Red, White and Grey - No Blue Today

The 4th of July Holiday is just around the corner and I consider myself a die - heart American. But I just couldn't convice myself to wear red, white and blue. So I subsituted the blue with grey. 

As you may see, I am still sporting the stripes - rolled up cuff. 

What I wore
Red Blazar - JC Penny
White t- shirt - The Gap
Grey pants - The Limted
Red open toe pumps - Rack Room Shoes
Fossil Watch , Forever 21 Braclet, New York & Company Necklace


Styling Mistakes That Make You Look Older

I ran across this video on yahoo.com and thought it really shared some good tips on
how to avoid the looking older.

You know I love tips that keep me looking young and fly!

Here are a few more tips for STYLING YOUR BRAND

How to Dress For Your Legs - http://shine.yahoo.com/the-thread-how-to/how-to-dress-for-your-legs-214335212.html

Summer 2013 GLAM Looks - http://shine.yahoo.com/the-thread-how-to/instaglam-summer-2013-beauty-201856567.html

The Summer Shoes for Under $30 - http://shine.yahoo.com/the-thread-how-to/best-summer-shoes-under--30-151132682.html



What's Your Personal Branding Story

I remember my first business, I was home on summer break from college, trying to make enough money for next semester's tuition (To the right: Is a photo of me and my sorority sister - before leaving for summer break). My plan was to work my usual summer job and also sell my customize wearable art.

I worked my summer job during the day, created art at night and tried selling my wearable art during the weekends. I didn't make as much money as I hoped- not enough to pay for tuition. After many attempts of trying out different business ventures, and never really making enough money as I hope.

I needed help, I needed a mentor! My college education wasn't enough - so I found a business- marketing coach. What she taught me was ...
1. Locate and sell to a specific target market
2. Connect with people more often and
3. Develop a marketing plan before you actually start to sell

Within the first couple of months of coaching I saw a major difference in my sales. I can NOW claim, that I'm a lot better at identifying my target market, articulating my skill sets, and marketing myself to get more eyes on what I do. You too can become better at marketing yourself in a lot less time than me. Learn more here.  

Consider this month as your summer start-over. Just as January and September signal new beginnings in the year, so does June.    

Today I want to share with you " What's Your  Personal Branding Story" which will  get you started on creating a branding story that will resonate with your blogging followers.

While your product and services are important components to your business success it's amazing how important your story is also. People want to buy from those that they know, like and trust, and your story is how they will connect with you. A lot of entrepreneurs under estimate how important their "about us" page is, or how important the story of their why is.
To develop your story answer the question, "How did you get started, why do you do what you do and where are you going?"

Clients love to connect with personal brands they trust via social media. They love to hear stories about not only you but about other clients who are using your products and services successfully. They'll share the stories with their friends and family, thus helping expand your brand through story telling.

To tell a good story you'll need to dive deeply into your why. Why does your business exist? Why are you passionate about your product or service?
If you're not sure how to develop your story, you can use distribute surveys or brainstorm with current clients or friends and ask them why they buy from you.

Fill out your profiles on the "About Me" area of your websites, blogs and social media. If you write for other sites ensure that your author's bio is succinct in telling your story. Create videos that tell your story. Even your co-workers can help tell your story via their LinkedIn.com profiles, or social media profiles that mention you and why they buy your services or products.

Place photos of your products or important components of client testimonials that showcase all the positives of your services on your website and social media sites in a prominent location. People want to know what is behind the products and services in a way that shows them that you care, and that you are dedicated to solving their problems. That's right, all successful products and services solve a problem. If you're not sure what problem you solve, it's time to research and figure it out.

Your social media sites is a terrific place to start talking about your why for being. Create status updates often and be open and transparent in your discussion of why you exist. If you've done your home work, your story will resonate with your clients and potential clients and make them proud to do business with you.

Remember, branding is more than a logo or pretty picture. It's really about the perception your target audience has about your business' culture. It's a compilation of your name, logos, tag line, and mission statement. Without knowing your story and conveying a compelling story to the marketplace, many people will miss out on enjoying your products and services.



Have You Been Trying To Market Yoursef with No Success?

Have you Been Trying to Market Yourself With No Success?

Watch the above video to get hints on how to make it happen for you!


Act Like A Boss Friday - Do Your Greatest Work Today

It's Friday - "Act Like A Boss"
"Well done is better than well said."
Benjamin Franklin
What I wore
Black Blouse - Kmart [similar]
Boot cut pants - New York & Company [similar
Accessories- Forever 21

Branding You: Join the Conversation

Social media offers a tremendous opportunity to brand you and what you do. Back in the day, we only had TV, Radio, Newspapers, Billboards and the networking event. Today, the world is truly open for anyone who see the value in using technology to expand their reach.

The best way to enjoy the advantages of what social media can offer is to realize exactly what you can do with social media. I’m still saying you have to attend local events but never misjudge the power of being part of the online conversation about your industry.

You Can Use Social Media to:

  • Analysis your market
  • Network
  • Share valuable information
  • Announce your new products and services
  • Tell people about your passion and mission
  • Expand your brand
Before joining the conversation, create full and compelling social media profiles. Don't reinvent the wheel use what you already have- company bio, business card information or resume. You've already developed some type of brand offline, and that personal brand should stay the same. The idea is to expand your personal brand, not replace it. While your brand is more than just your photo, there is no point in confusing your audience. You want current clients who can find you on social media sites so that they can share you with others and they will if they recognize you immediately.


Here Are a Few Ways to Make This Happen:

YouTube -- Create compelling video about how to use your products and services. Ask your clients/customers to create YouTube videos describing how they used your product or service and what kind of success they enjoyed due to it. This type of social media will expand your brand in many ways and could even go viral.

Twitter -- Share new content with your followers, comment on their shares, and participate in their conversations. Share coupons, sales, brand news, answer questions, share how-to's and interviews that you've done. Consumers love getting coupons and freebies, so ensure that you offer them.

Facebook -- Use Facebook to build a community and contribute daily. Answer questions professionally, and interact with others in your community. It's important to give your Facebook friends a reason to talk about you.

LinkedIn -- This social media site - is a more serious business version of Facebook in which you can create either a business profile or a personal profile. Once you do, you can ask for recommendations and endorsements from people you have worked with in the past.

On any of the popular social media avenues today it's possible to search keywords that describe your audience, product or service including competitors to keep up with what is happening in your industry. It doesn't matter if you have an online business or offline business using social media to further your personal brand is an essential component of any branding effort today.