When I launched my first book, I used Facebook as a spring board to share my book progress. I can only say - this played a major part and helping me take my book to the Best seller list.
Instagram is a new venture for me. I currently only have about 200 followers. This might seem like a lot to some, but actually it's a very low number compared to the millions of people who use instagram daily.
Traffic is picking up and I strongly believe it's because I've started posted a lot more images of myself and what I am wearing. I've seen a lot of fashion bloggers do this - although I don't consider myself a fashion blogger, I do have simliar interest in showcasing my love for fashion and style.
Your appearance is key to building a lasting personal brand. I was taught at a very young age, that you should always to try to look your best - " You just don't know who might see you".
Talk with you later,
P.S. Happy Mother's Day to all the Wonderful Moms in the World!